Citizen \ Digital Campaign

To celebrate Earth Month, we created a digital experience to highlight Citizen’s support for 1% for the Planet and Unite to Light, a non profit dedicated to giving low cost solar lights to the community across the country without reliable power.

Each purchase of a watch contributes to brightness and lights showing the impact of just one purchase.

Check it out here

Legacy of Light

The 50th anniversary logo forms from sparks of light radiating from a glowing core. Eco-Drive sales add new sparks, growing the sculpture brighter and more dynamic while tracking our goal and collective impact.

ROLE
Design Lead /Oversight

TEAM
ACD/Lead: Claudeland Louis

CATEGORY
Interactive Design
Web Design
Art Direction

Social Activation

Behind the scene