Citizen \ Digital Campaign
To celebrate Earth Month, we created a digital experience to highlight Citizen’s support for 1% for the Planet and Unite to Light, a non profit dedicated to giving low cost solar lights to the community across the country without reliable power.
Each purchase of a watch contributes to brightness and lights showing the impact of just one purchase.
Legacy of Light
The 50th anniversary logo forms from sparks of light radiating from a glowing core. Eco-Drive sales add new sparks, growing the sculpture brighter and more dynamic while tracking our goal and collective impact.
ROLE
Design Lead /Oversight
TEAM
ACD/Lead: Claudeland Louis
CATEGORY
Interactive Design
Web Design
Art Direction
Social Activation
Behind the scene
