XR, meet AI
Our collaboration with Gemini is important and a huge advantage in the AI space. The way we express this collaboration becomes a core identifier and differentiator.
With XR and AI coming together, we created a graphic system to showcase different forms of communication unique to Galaxy XR.
Open to possibilities
From the visual system of graphic elements to art direction of photography and video, our team crafted the identity of first ever launch of Galaxy XR.
Blending the virtual & physical worlds.
Combining extended reality with AI.
Introducing new immersive experiences like never before.
Step into XR
Extend
Your Reality
ROLE
DESIGN LEAD
CATEGORY
VISUAL IDENTITY, DESIGN
WEB DESIGN
ART DIRECTION
CLIENT
SAMSUNG
TEAM
GCD: Jon Ong
ADD: Claudeland Louis
Designers: Herman Awaku, Jayden Yoon
