One Peak
About.
A clinic approached me to create the visual identity for their new plastic surgery hospital in Korea with the goal to connect with a younger audience. We wanted to create a concept that ensued the idea that surgery was for the patient– for confidence and self love, not the approval of others..
The Ask.
The objective was to appeal to a younger audience as a hip, yet trustworthy hospital - a look that would stand out from the rest of the hospitals in Korea.
The Result.
A fun and relevant visual identity that the younger generation could relate to.
INSPIRATION
For a bubbly and approachable environment, our client wanted to keep the tones warm with splashes of light pinks and blues for the interior. This led to a softer, but still sharp logo approach.
Our client wanted the message to be clear. This hospital was the one choice for people to achieve their best look. In Korea, the pronunciation of “peak” has two meanings:
1. Peak: the climax of something
2. Pick: the choice