Galaxy Unpacked is the event of the year to introduce the latest product drops. With the launch of the Wearable products from Watch to Buds, we needed a new visual system and refresh to get people excited. We created the initial concept and design for the .com channel launch in what became a redesign of the .com site experience.
Samsung Galaxy Watch Ultra
ROLE
CREATIVE LEAD
CATEGORY
PRODUCT DESIGN
VISUAL DESIGN
CLIENT
SAMSUNG
Conquer new heights
With the launch of a new product in the Samsung family line up, we wanted to create a visual system based on the watch’s design – motifs unique only to the Galaxy Ultra that could live and breath across the digital space.
Our system can flex across the page from photography to tech specs to add more texture.
